My journey as a jeweler started in when I was child in Lebanon. My father’s friend needed some assistance, and I was soon sorting diamonds for jewelry pieces. Cut, Color, Clarity and Carat have been a part of my life ever since.

When my family moved to the United States, my brother started a jewelry business, which I took over when he passed away at a young age. At just 16 years old, I was passionate about the work, but had to learn quickly to succeed. As my knowledge of diamonds and the business of diamonds grew, I shared the education with my customers as well. Their appreciation amazed me.

As the years went by, I studied extensively, received GIA certification, and worked in the heart of the San Francisco jeweler business at the SF Gift Center. I am now an independent jeweler.

Throughout this journey, I have realized that my work is less about the jewels and more about my clients. Many in the jewelry business are just out to make a sale and never do the customer any favors. My route is different. I will match you with the diamond that fits you - your budget, your tastes, and your purpose.

I'm here to be a guide on your journey, and hope to share with you the things I have learned during mine.

Diamond Matchmaking

The diamond you purchase, whether it's for an engagement ring, anniversary necklace or your daughter's first pair of solitaire earrings, will become part of your personal story for years to come. I want to work with you to make sure every detail is considered and you find the diamond that is perfect for that moment you've been looking for. We'll start with a conversation, develop your profile of your needs (size, quality, pricing, etc.), and then we'll start the diamond matchmaking process.  

Diamond Sourcing

As a jeweler of over 30 years, I have developed a wide network of colleagues that assist me in sourcing diamonds. I am not limited by a pre-sourced inventory like you will find in traditional jewelry stores. Instead, I can acquire diamonds from a number of channels using the latest in diamond sourcing database technology. This allows for a wider selection and better pricing, and it is also tremendously fast.

Custom Settings

I offer a variety of custom settings for your diamonds. From modern to traditional, I will help you create a jewelry piece that is perfect for the occasion and certain to be timeless. 

GIA Certified

As a GIA certified gemologist, I have extensive knowledge and skills in diamond grading and identification. This allows me to make the best decisions on price and quality that you are looking for, and insures that your diamond is everything you want and expect it to be.

Appraisals

If you have a diamond that you have considering selling or would simply like to know the value of, I'd be happy to appraise it. Because I work independently, I promise to give you an honest and unbiased appraisal on the value of your gems.